I had a spirited conversation two days ago with a journalist friend. His complaint happened to be something I have been passionate about for a while now: journalists are tired of reporting on ineffectual activities for agencies, and clients who appear to have nothing new to say. Indeed, colour me disdainful of “ineffectual activities” – […]
Read article Redefining PR with Chude Jideonwo: The Trouble With RealityTV Show Kind of PR»
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